Family life on the road is anything but a holiday.

Terrible traffic, cranky kids, anxious pets and tired parents. See what happens when Ziploc takes over tollbooths to surprise real holiday travelers with gifts to make the trip less stressful.

  • In just 3 weeks, this hidden-camera stunt got over 3 million organic views on Facebook with over 600 positive comments.

  • Kelly Roe / Creative Director / Copy

    Amy Ditchman / Creative Director / Art

    Mike Roe / Group Creative Director

    Katie Sheridan / Art Director

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